Have you ever wanted to have respondents skip questions in certain parts of your survey?  With QuickSurveys, it’s an effortless functionality to add and will give you the correct data you’re after.

Let’s start with what skip questions means. What we’re referring to is skip logic that’s set via a filter, which allows you to have respondents skip questions that may not be applicable to them based on their responses to some of your survey questions. This way, you’ll have them answering questions relevant to them, and skipping those questions which are irrelevant. For example, if your first question to your survey is: Which of the following pets, if any, do you currently own? If the answer option “bird” is not checked, you will have those respondents skip to question 3.  Here you can ask them a more qualified question, like: “You said you don’t have a bird. Have you ever thought about owning one?”

To create your own skip filter like the one mentioned above, follow these simple steps:

1. Once your survey is programmed, navigate to the page you’d like to set your skip from.

2. Click the Pencil/Edit icon in the top right corner:

3. Once the Editing view is open, select ADD FILTER on the right:

4. Select NOT CHECKED (highlighted in blue), then select the answer which when selected will take the respondents to another page (you may select more than one answer).

5. Once you’ve selected your answer(s), click GO TO PAGE and choose where you’d like these respondents to land. (In the example below, if bird is not selected the respondents will land on page 3.)

6. Click CREATE FILTER to finalize your work and be sure to click SAVE on the bottom right to commit your filter.

Tip: It’s easiest to create skips if you place one question per page, this way you don’t chance respondents landing on a page with more than one questions, one of which may not apply to them. If you’re placing multiple questions on a single page, make sure to preview your survey to ensure the progression is logical to the respondent. The preview option is available on the bottom left of any page of the build screen (shown below).

Now you’re a pro and will have all of your respondents answering only those questions that are applicable to them. This will not only give your respondents a logical structure they’ll appreciate as they navigate through your survey, but your survey data will also be cleaner, as you won’t have respondents answering questions that aren’t applicable to them. Head over to your account and set your own skips now! 

You’ve been asking, and we’ve been listening! We’re happy to announce the addition of Piping and Masking to the QuickSurveys platform.

For those of you new to the terminology, piping is used to transfer data between a source question and a target question, where selected answers in the source question will be added to the question text of the target question. Masking is then used to transfer data between a source question and a target question, where selected answers in the source question will be added as answer options in the target question.

So why are these new features important? They offer more ways to customize the survey experience for your respondents! It makes it easy for respondents to answer follow-up questions based on answer selections they’ve made by reminding them of what those answers were. This way, only relevant information is displayed.

Ready to learn how to use these features? Here we go…

How to add Piping:

Step 1: Start by opening the page of your survey that contains the question you want to add the piping to, and click the pencil (edit) icon in the top right corner. (NOTE: You cannot add piping to the first page of a survey.)

Step 2: Once the edit view is open, click ADD PIPE/MASK on the right-hand side under Options to open the feature’s window.

Step 3: Next, select the page containing the question you want to pipe answer(s) from, then select the question. In the example below, page 2 is opened and page 1, question 1 is selected to pipe answers from.

Step 4:  Under Select the connection type, click piping. Once piping is selected, use the text field to insert {pipe} where the answer(s) from your previous source question will be piped into the target question. (shown above)

Step 6: Once {pipe} is added in its place within the question text, click the Add button to commit the function.

Step 7: With the pipe/mask window now closed, click the Save option in the lower-right corner of the screen.

Step 8: Make sure to preview your survey to ensure your pipe is working correctly.

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How to add Masking:

Step 1: Start by opening the page of your survey that contains the question you want to add the masking to, and click the pencil (edit) icon in the top right corner. (NOTE: You cannot add piping to the first page of a survey.)

Step 2: Once the edit view is open, click ADD PIPE/MASK on the right-hand side under Options to open the feature’s window.

Step 3: Next, select the page containing the question you want answer selections  to be masked in to, then select the question. In the example below, page 3 is open and page 1, question 1 are selected.

Step 4:  Under Select the connection type, click masking and click the Update button to commit the function.

Step 5: With the pipe/mask window now closed, you’ll now notice the answers from the source question listed in dark grey. This shows that only applicable answer selections will be masked into this question. Click the Save option in the lower-right corner of the screen.

Step 6: Make sure to preview your survey to ensure your pipe is working correctly.

Need additional help with piping and masking? Just contact us via the contact form on the site, or send us an email at tqs-support@toluna.com. We’re happy to help!

Do you have surveys in your QuickSurveys account that have similar titles, generic titles (Lifestyle, Entertainment, Travel) or maybe titles in other languages? This can understandably make it difficult for you to easily distinguish the details of each survey. For this reason, QuickSurveys offers the internal name feature, created so you can give you surveys a more descriptive label! Internal names are visible only to you through your survey management page and can be modified at any time.

Here’s where the internal name is located and how it can be modified: 

To add an internal name to a new survey…

1. Select CREATE SURVEY in the upper right corner, then go ahead and enter your Survey Title (shown below). (For existing surveys, skip to Step 2)

2. Once a title is entered, you’ll notice that same title populated under the Survey Title field next to Your survey’s internal name will be: ______ (shown below). To modify this, click the Edit button and enter your desired internal name, then click outside of the box to commit the new name.

Your internal survey names are also searchable from your main account page:

Questions about internal survey names? You can contact the QuickSurveys Support Team at any time through the contact form on the site, or via email at: tqs-support@toluna.com!

Recently at Toluna QuickSurveys, we added two innovative features to our DIY survey platform: Random Assignment and Secure Video Hosting.

With Random Assignment, users can easily execute a multitude of studies within QuickSurveys, including concept testing, ad and messaging testing, iterations and more. Users can now test multiple versions of a concept with their target audience and rest assured that any changes observed after comparing the data are due to the concepts themselves — not the characteristics of the audience.

How does Random Assignment work?

This feature randomly assigns respondents to ensure each respondent has an equal chance of being assigned to a concept group.

How to use random assignment when building a survey: 

1. Upload the 1st concept, add video

2. Click “Add” located to the bottom right of the upload box once the concept has been selected and uploaded

3. Add questions within that block by clicking on the Add menu located beneath Concept 1.  From this menu, insert questions and page breaks as needed.

4. Repeat steps 1-3 to create more concepts.  Feel free to duplicate the Main Concept, or Duplicate the Main Concept questions.

5. Select # of concepts to be randomly shown to respondents using Least Fill Quotas dependent on if the survey should be Monadic (1 concept per respondent) or Sequential Monadic (numerous concepts per respondent).

The number of concepts vary based on the number of randomized blocks you select at the top right of the page.  For example, if 4 concepts were programmed, and 1 was selected from the Randomized Blocks Option at the top right of the screen, each respondent will randomly see 1 concept block.  If 2 was selected, each respondent will randomly see 2 out of the 4 concept blocks.

Try Random Assignment today! Visit our page to create an account, or login to get started. Looking for more information about the new features? Read the full press release here or get in touch with us here.

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Toluna QuickSurveys is the leading consumer digital insights platform. Toluna QuickSurveys can now guarantee a minimum of 1,000 nationally representative completed interviews – in no less than 21 countries – in 24 hours or less.

Recently at Toluna QuickSurveys, we added two innovative features to our DIY survey platform: Random Assignment and Secure Video Hosting.

With Secure Video Hosting, users can add video to surveys quickly and easily. Users can now upload video safely and securely from their own device with the peace of mind that their content is protected.

Videos will embed directly into the survey, where respondents will view the video without the ability to pause, rewind or fast-forward, forcing them to watch the entire video before proceeding on. There’s also an optional watermark that may be added for additional security.

How to upload secure videos when building a survey in Toluna QuickSurveys:

1. Through the Video Upload, click on Add Video.

2. Select if there should be a generic watermark with the video.  The watermark will display at the bottom right corner of the video in the live environment.

3. Browse for the Video located on your computer. Be sure Pop-Ups are enabled for the account or else you will not be able to browse for the video.

Videos can be uploaded in the following formats:

4. The video title is automatically updated with the original video file name, but feel free to update as you please.

5. After uploading the video, you can preview the video by clicking on the play button.

Try Secure Video Uploads today! Visit our page to create an account, or login to get started. Looking for more information about the new features? Read the full press release here or get in touch with us here.

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Toluna QuickSurveys is the leading consumer digital insights platform. Toluna QuickSurveys can now guarantee a minimum of 1,000 nationally representative completed interviews – in no less than 21 countries – in 24 hours or less.

We have many options for launching your survey on QuickSurveys. One option is to use our 10 million consumers in the AskToluna function. This option gives you the opportunity to use the advanced analytics functionality as well as other premium features.

Another great part about using the Toluna panel for your QuickSurveys: you can monitor your results–in real time! As respondents answer your questions, your reporting page will drop a pin on the map to let you know where they’re answering from, while also showing you the answer selections respondents are making and their full demographic profile.

Here are the steps to do it yourself!

Go to Launch page

Click the “Ask Toluna” button

Click the “ + “ sign until you achieve your desired total number of respondents then click “Add.”

Total number includes completes, quota full, and screen outs.

Click Launch

Using the Toluna panel via QuickSurveys is especially valuable when you’re limited with time and budget, and you don’t have your own list of respondents. Give it a shot. There’s a reason so many QuickSurveys users use the Toluna panel, and it’s about time you found out firsthand. Get started today!

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Toluna QuickSurveys is the leading consumer digital insights platform. Toluna QuickSurveys can now guarantee a minimum of 1,000 nationally representative completed interviews – in no less than 21 countries – in 24 hours or less.

We have many options for launching your survey on QuickSurveys. In order to ensure your survey results are accurate and representative, you can set your survey to include a “nationally representative” sample.

Researchers typically ask for nationally representative sample when they would like respondents to reflect the entire population of the country in question. In such cases, demographics like male/female will reflect the national proportions.

Here are the steps to do it yourself in the QuickSurveys platform!

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Login to your QuickSurveys account

Go to Launch page

Click the “Ask Toluna” button

Click the “ + “ sign until you achieve your desired total number of respondents then click “Add.”

Total number includes completes, quota full, and screen outs.

Click on “Target your Audience” Make sure targets have the following percentages

Target your survey to Gender, click update

1. Male 49%
2. Female 51%

Target your survey by Age, click update

1. 18-34, 31%
2. 35-54, 40%
3. 55+ , 19%

Target your survey by Region, click update

1. West, 23%
2. Mid-West, 23%
3. South, 35%
4. Northeast, 19%

Click Close, then click Launch

Using the Toluna panel via QuickSurveys is especially valuable when you’re limited with time and budget, and you don’t have your own list of respondents. Give it a shot. There’s a reason so many QuickSurveys users use the Toluna panel, and it’s about time you found out firsthand. Get started today!

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Toluna QuickSurveys is the leading consumer digital insights platform. Toluna QuickSurveys can now guarantee a minimum of 1,000 nationally representative completed interviews – in no less than 21 countries – in 24 hours or less.

We’re pleased to announce the newest addition to the ever-expanding feature set on the QuickSurveys platform: Do Not Ask.

Do Not Ask is an advanced filter logic that enables users to simply flag questions and/or pages within their survey they do not with to be shown to respondents based on their answers within the survey. What previously required more complex logic programming now only takes a few clicks!

Interested in using this feature? Learn how to use it in your next survey below!

1.  Within a question screen, click ADD FILTER.

2.  Select either Do not ask page to hide an entire designated survey page from respondents, or Do not ask question to not display a designated question to respondents (this question can exist on a page where other questions are also programmed).

Before launching your survey, don’t forget to use the PREVIEW feature on the bottom of the screen to ensure that your filters are operating as you intended.

Get started using the Do Not Ask feature now! Log in to your QuickSurveys account now, or sign up now for free!

You don’t need to be a pro to use QuickSurveys. There are, however, some key market research terms that are helpful to know before creating a survey for the first time.

Below are the 10 most common terms you’ll come across when creating a survey or conducting market research.

Completes – The number of completed surveys. This does NOT include screenouts.

Feasibility – The likelihood that a particular sample request can be met using the available resources.

Incidence -The number of respondents who qualify for a survey based on targeting options. (Why do I need this?)

Panel – A market research panel is a group of recruited survey respondents who have agreed to take part in surveys and have shared a substantial amount of information about themselves to be used for sample selection. For example, Toluna.com (otherwise known as AskToluna) is Toluna’s proprietary global panel of millions of highly engagement consumers who are ready to answer your surveys!

Respondent – The individual who is taking the survey.

Response Fatigue – This is when a respondent is reluctant to continue their participation in a project. This typically occurs towards the end of a project and can lead to invalid responses. For this purpose, QuickSurveys limits the number of questions per survey to 35.

Representative Sample – A sample that contains units in the same proportion as the population of interest.

Sample – A subset of a population from which data is collected to be used in estimating parameters of the total population.

Screenout – When a potential respondent does not meet the specific demographic or usage criteria to take the survey.

Weighting – When a response from an individual (or all) subgroups are assigned statistical weights. This is best when looking to see what the importance of one subgroup is within the population of interest.

Need more info to become a survey pro? Check out our Tutorial and Tips & Tricks pages.

What are they?

The Hide Back Button option removes the ability for respondents to navigate backward to previous survey pages, prohibiting them from editing their responses.

The Hide Survey Title option will prohibit respondents from ever seeing the title of your survey.

Both features are free to use for all QuickSurveys users and can be found using the steps below!

Why do you need it?

Hiding the ‘Back’ button or Survey Title is another way to customize your survey to help reduce respondent bias throughout the survey experience. More specifically, hiding the ‘Back’ button enables the capture of the respondents’ initial reactions/responses, thereby reducing bias. The same goes for hiding a Survey Title; in some cases, if a respondent knows the title, they may then know the survey subject, and be more likely to select answers that advance them through the survey to receive the maximum incentive. (see the Benefits of a Generic Survey Title)

How do I access these features?

1. Log into your account, and select Create Survey in the top header.

2. Once on the Define page, click on Customize Survey:

3. You’ll then be able to see the options to Hide Back button and Hide Survey Title in the bottom right of the screen. Simply select the features you’d like to apply to your survey.

Ready to get started? Log in to your account now, or click here to create your free account!

Have more questions? Contact us at support@quicksurveys.com.

The QuickSurveys tool offers many question types to include in your survey as well as text/video elements (more on elements soon). If you want to look like a pro, we suggest using a variety of question types to keep the respondent engaged.

Here’s a comprehensive list of all questions types our platform offers:

Choice Question

Respondents can either select one answer or multiple answers based on your question settings. In the picture above, respondents are asked to “select all that apply”, or select multiple answers.

Other features:

• You can add a comment field to this question which would appear in the survey as “Other, please specify” to the respondent.
• The question can appear as a list, in columns, or as a drop-down menu.

Open End Question

This question type is useful for answering a “how, why, what or when” questions. Respondents may enter text, a date, a time, or a date and time as their answer. Please note that survey pros use this question type sparingly. Providing answers to respondents in other question types gives you more quality data.

Matrix / Cross Question

This question type allows you to show your question in the form of a table or an items list.

 Here are the limitations for this question type:

• 15 Matrix / Cross questions are allowed per survey.
• Maximum of 35 columns and 35 rows per question.
• Exclusivity can be amongst rows, columns, or both.
• Randomization can be amongst rows, columns or both.

Options within Matrix / Cross questions:

• Add Comment Field: Enables the respondent to type in their answer as either a row, column, or both.
• Add General Comment Field: This will give respondents the option to type their answer instead of answering the Matrix / Cross question.
• Columns: The choices that appear to the top of your scale in the matrix view, or as choices for the headers in the items list view.
• Rows: The choices that appear to the left of your scale in the matrix view, or as headers in the item list view.
• One Per Row / Column: Indicates only one answer should be chosen per row.  (You can always preview the example)
• Answer All Rows / Columns: Indicates if all rows or columns should be answered by the respondent.  (You can always preview the example)
• Randomize Rows / Columns: Randomizes the order of all rows, columns or both.

Viewing options for Matrix/Cross questions:

• Items List:  Rows display as headers, and columns display as choices below each item.
• Table:  Each Item in a matrix will appear as a different row in the grid.

Rating Question

This question utilizes preset scales and customizable weights and is typically most useful for finding levels of agreement, likeability, interest, and more.

Guidelines:

• Maximum of 15 rates and 25 items per question.
• Option to include an exclusive comment field below the rating grid.
• Rates and values are customizable.
• Preset scales are as follows:

Setting scaled questions as Rating will allow you to gather statistics like mean, median, standard deviation and standard error in just one click within the TolunaAnalytics report.  This can be a huge time-saver!

Question options for Rating questions:

• Add General Comment Field: This will give respondents the option to type their answer instead of answering the rating question.
• Items: What respondents are rating.
• Rates: Your rating scale.
• Must rate all items: Requires each of the items to have answer an associated rate.  (You can always preview the example)
• Use each rate once: Each scale point is only able to be associated with an item on the list one time.  (You can always preview the example)
• Randomize Items:  All items will be randomized for each respondent.
• Show weight in report:  All weights assigned to rates will appear in your reports.

View options for Rating questions:

• Line Scale: Allows respondents to click or drag their cursor to their answer. A line scale will appear for each Item and each Item will be listed above its respective scale.
• Matrix:  Each Item in a matrix will appear as a different row in the grid.

Numeric Question

This question type allows respondents to enter their answer as numbers only.

Guidelines:

• If “answer range” is selected, the respondent’s answer must be in that selected range. Both a minimum and maximum are required to utilize this option.
• Selecting “decimals” permits decimals to be entered as an answer.

Ranking Question

The respondent has the ability to rank choices exclusively. The most common uses for this question type include asking respondents to “Select your top 3″ or “Rank in order of importance.”

Guidelines:

• No more than 20 answers can be ranked within one ranking question
• If “answer range” is selected, the respondent’s answer must be in that selected range. Both a minimum and maximum are required to utilize this option.
• Selecting “I don’t know / I don’t want to answer” will clear all selections and let the respondent proceed.  This text is completely editable and will always be exclusive and anchored to the bottom of the list of answers.
• Use this question type, if you would like to require a certain amount of answers to be selected in a question.

Available formats:

• Clicking Order:  The order in which a choice is clicked represents the value of the selection.
• Drag and Drop:  Respondents drag choices on the left to the boxes on the right

Multiple Textboxes Question

This question type allows for answers to be in the form of multiple textboxes, multiple date and times, multiple numeric answers, or a combination of all 3. Common uses for this question type include, “What are the first 3…”, “How many times…”, and “When are your pets’ birthdays?”.

Available formats:

• Open End:  Answers will be in the form of an open-ended response. Maximum of 1,000 characters permitted per text box.
• Date and Time:  Collect date, time, or both. Respondents will have to enter time on the basis of a 24hr clock, and results will be reported on the basis of a 24hr clock.
• Numeric:  Only numbers are permitted as answers. Ranges can be set and decimals may be included. If “Range” is selected, a minimum and maximum must be set.

Thumbs Question

This question type allows the respondent to give a thumbs up or thumbs down to an image or video. Common uses for this question type include asking if a respondent likes a concept, image, video, etc.

Guidelines:

• It is required that you upload or select an image or video
• Add an exclusive comment field is optional, and if selected, respondents can type an answer and will not have to select a thumbs up or down.
• The text label that will appear below the image is optional.

Battle Question

This question type allows for the respondent to pick “this” or “that.” For example, you may compare two product labels (new and old) to gauge the performance of each.

Guidelines:

• Label text is required, but it is optional to display to respondents.
• Two images or video are required to be entered in this question and the respondent is required to choose one answer.
• Add an exclusive comment field is optional, and if selected, respondents can type an answer and will not have to choose an image or video.

Tiles Question

This is similar to the Choice question type, though choices are displayed inside tiles. The images fit to the size of the tile.

Guidelines:

• Including a comment field allows respondents to type a response without selecting a tile.
• Images may be added to tiles with or without accompanying text.

View options for Tiles Questions:

• Small Tiles:  Choices will appear in smaller tiles
• Big Tiles:  Choices will appear in larger tiles. If images are included, images will also display larger.

Need more info to become a survey pro? Check out our Tutorial and Tips & Tricks pages.

In addition to question types,  the QuickSurveys tool offers elements such as video that add character and flow to your survey.

Below is a comprehensive list of all element types our platform offers:

Rich Text Element

The Rich Text element allows you to enter a message or text for the respondent to see. This is commonly used for relaying messages or additional information to respondents. An example of when you can use Rich Text is when you want to display a concept to your respondents. The Rich Text element can be the entire concept or appear before or after a concept.

Rich text guidelines:

• This text can be formatted using an accompanying toolbar
• Answers cannot be given using this option

Image Element

This element allows for images to be displayed without being directly associated with a question and answer choices. Images may be uploaded or searched via Bing within the tool.  Each image must be 3mb, or 900 x 580px or less in order to be uploaded. (see above Olly example)

Video Element

This element allows for videos to be displayed without being directly associated with a question and answer choices. Videos can be hosted on Vimeo or YouTube, or can also be hosted right on the QuickSurveys platform.  Each video must be 3GB or less in order to be uploaded.

How to upload secure videos into the survey:

1.  Through the Video Upload, click on Add Video.
2.  Select if there should be a generic watermark with the video.  The watermark will display at the bottom right corner of the video in the live environment.
3.  Browse for the Video located on your computer.  Be sure Pop-Ups are enabled for the account or else you will not be able to browse for the video. 

Video element guidelines:

• The video title is automatically updated with the original video file name, but feel free to update as you please.
• After uploading the video, you can preview the video by clicking on the play button.

Question Bank

By selecting the star above a question, you can save a question to your Question Bank to use at a later time. You may also remove questions from your Question Bank by unselecting the star.

How to add a question from the Question Bank to your survey:

1.  Open the Question Bank by selecting its icon under Elements in the toolbar on the left of your survey Build screen. You can import questions from your question bank or from other surveys that have been created in your account.
2.  Select the question(s) to add to your survey by selecting the box to the left of each question.
3.  Select Import to add them to your survey.

Need more info to become a survey pro? Check out our Tutorial and Tips & Tricks pages.

Survey pros know the strategies to create a survey that is engaging to the respondent, yet also produces the most accurate and unbiased results. The following strategies are used across the board by survey pros. Read on to find out when to randomize, alphabetize, and use numerical order.

Randomization 

Randomization is one of the best ways to combat some of the downsides of survey research; bias, and speeders (people who complete surveys as quickly as possible). Think of it as shuffling a playlist. When you randomize, you are shuffling the choices so that each respondent sees the list of responses in a different order. This strategy forces the respondent to actually read through all options to select an honest answer, and in addition ensures that bias is spread randomly. When you want to randomize, all you need to do is click on “Randomize Answers” on the top right corner when creating a question.

Randomization is most useful when creating a single choice or grid question. For example: when asking a question about something widely recognized, like a set of popular foods or beverages randomization is very useful.

While randomization is helpful in efforts to remove biases in your data, it is not always applicable, and there are other types of response lists when randomizing is not the best option. For example,  avoid randomization when creating a rating scale question, like frequency or importance (not important, slightly important, very important). You’ll want these options to stay in a logistical order.

Along with rating scales, some other lists that should be given a second thought to when randomizing are:

Extensive Response Lists: Some brands lists, depending on the category, can feature a tremendous amount of item choices. For example, the category “Chocolate Candy Bars” can contain enough items that would make it difficult on respondents who are trying to find and select their favorite among a randomized list. In this case, leaving the list in alphabetical order is best.

Chronological Style Response Lists: Similar to scales, some response options that are also best left unrandomized are lists that have a chronological order or flow to the different selections. While we tend to see these more commonly in demographic questions such as “How old are you?” which may contain age ranges such as “18-25” and so on, it is also best to not randomize response lists that appear in questions such as “What time of day would you use this product?” that include response options such as “As soon as I wake up” and “The middle of my day” among other options.

Alphabetization

Essentially, alphabetizing provides an organized display of answer options that can reduce confusion for participants. Alphabetization is an additional way to keep choices unbiased as well. Use alphabetization when you have a list of brand names, or a list of options twice “Target Brand Art Supplies, Target Brand Soap, Target Brand Toilet Paper.”  See how visually pleasing alphabetization can be:

Numerical Order

Response options in numerical order have a number of important uses in survey research. Use numerical order when asking the respondent to write an exact number, like the example below.

Another use for numerical order is for a ranking question. If you want your respondents to rank or compare a number of items from their most to least favorites (for example: Please rank the following types of soda from 1-5, #1 being your favorite).

Test out these strategies by logging into your account today.

Need more info to become a survey pro? Check out our Tutorial and Tips & Tricks pages.

TolunaAnalytics is QuickSurvey’s advanced survey reporting tool that allows you to crosstab any of your questions against each other, create subpopulations, filters and much more. Subpopulations can be helpful when you want a more in-depth look at your respondents.

• Subpopulation: is used to define a group of respondents based on additional characteristics from the survey or a subset of the total sample. Females would be a Subpopulation of the total population that included males and females.
• Cross-tabulations: Or “Crosstab” is when you break out answers to questions by different groups of people (e.g., men versus women, city versus city, young versus old, Ad A versus Ad B, etc.).
• Banner: The heading for a page of cross-tabulations.

When creating a subpopulation in TolunaAnalytics, you are selecting those groups of respondents based on their answers or combinations of multiple answers.

There are four types of subpopulations:

• Simple - Uses “or” between the different questions of the survey
• Advanced - Can define complex and/or logic between groups
• Nested - Create a tree of groups within groups (These groups will be based using “and” logic. An example would be “nested” age and gender resulting in people who are both female and between the ages of 18-34
• Category - Used to display multiple groups, although each group remains independent

Today we’ll start simple, and create a basic subpopulation:

You will be able to create subpopulations in the data from the “Analyze” drop down in your Toluna Analytics Link.

To start, select “Subpopulations” in the drop down.

You can also achieve this by clicking the shadow figures just to the right of the drop downs:

From there, create subpopulations from the options listed here:

Once your subpopulations are created and saved in your subpopulation window, click inside the gray margin to the left of the subpopulation description.

A check mark should appear in the margin. From there, select “Cross with all” at the bottom right-hand portion of the window, and your subpopulations will be created within your Data.

After you cross the subpopulation with your data, you will be able to analyze the different subpopulations within your Toluna Analytics link.

Need to upgrade your survey to include TolunaAnalytics? Click here.

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Craving more tips? We have comprehensive tutorials here.

Don’t have time to become a survey pro? Enlist ours.

If you follow the blog, you’ve likely seen that we released some pretty exciting targeting features for users who could benefit from a more complex targeting solution.

With these new features, available via the AskToluna Pro launch option, QuickSurveys users now have access to over 200 demographic and profiling categories when sending their survey to Toluna’s global panel of more than 13 million consumers.

Also included with AskToluna Pro are on-demand feasibility and customization options for specific ranges, nested quotas and more. Complex studies that previous required manual intervention can now be done on a DIY platform in just a few clicks – with no manual intervention needed! See below for more information, including how to access these features.

What is it?

Our advanced targeting options can be accessed through AskToluna Pro.

Features include:

• Select up to 25 demographic targets
• Select up to 50+ profiling targets
• DMA & MSA targeting capabilities
• Postal Code targeting
• Real-time feasibility
• Add interlocking quotas

How is this different from the AskToluna launch option?

Both the AskToluna and AskToluna Pro launch options can get your survey to to the world’s largest social voting community of more than 13 million global consumers. The main difference is AskToluna Pro allows for behavioral profiling and customization of targets, quotas, postal code targeting, DMA/MSA targeting and real-time feasibility. AskToluna will work as it always has, enabling you to send to general population or target by up to 3 demographic targets as well as send to your own list of contacts.

How do I access this feature?

From your QuickSurveys dashboard, click on Create Survey and choose AskToluna Pro

On Define your Survey Page

1. Name your survey (for help on this, see this blog post)
2. Select a category
3. Adjust the appearance of your survey

Access AskToluna Pro targeting capabilities by clicking on the Target Respondents button

Select Country and Number of Respondents for your survey.

• The population incidence rate (IR) will determine how many completes your survey will receive.
• Respondents are the total number of respondents who will view the first page of your survey, not the number of respondents who will complete your survey.
• When selecting a respondent number, be sure to consider screening and/or filtering parameters that will be included in your survey.
• You may need to increase the number of “starts” to obtain the number of completes you require.
• The days in field will reflect the minimum number of estimated days required to fulfill your survey request based on the targets selected, number of respondents requested, and the length of the survey. This field is not editable, nor can it be changed as it is automatically calculated to return the minimum value. Adjust accordingly or contact our help desk for assistance.

Selecting Demographics and/or Profiles will activate drop-down menus displaying target categories available through AskToluna Pro. Use the scroll bar or search feature to view and find the appropriate target categories for your survey.

Click on the demographic and profiling targets that you need, drag and drop to the left of the screen where it says “Add Targeted Quota Here.”

For each Profile Category there is a list of supported questions, each of which has several supported responses that can serve as qualification criteria for your respondents.

The demographic targets include:

• Age
• Annual Household Income
• Children under 18
• DMA
• Education
• Ethnicity
• Gender
• MSA
• Number of people in Household
• Postal Codes
• Race
• Religions
• State
• Work Position

The 50+ profiling targets you can use include are contained in the following categories:

• Personal– information that may change frequently and specific to the respondent or his or her household, such as pregnancy, salary or income;
• Automotive – information about the vehicles in the respondent’s household, such as ownership and number of cars in household;
• Employment – further details about the respondent’s employment;
• Finance – details about the financial assets of the respondent and/or the respondent household;
• Health – details about specific ailments and health conditions;
• Internet – use of the internet;
• Mobile – mobile specifics, such as type, cellular service;
• Shopping – grocery stores and alcohol preferences; and
• Personal Interests and Beauty – preferences around hobbies, activities, and beauty pursuits.

For each target you choose, you will need to enter a number of respondents you require for that target, or a percentage. The percentage/number should add up to your original respondent requirement (in this example, the number should add up to 100).

If the target is feasible, you can hit continue and go to the Build page where you can start entering your questionnaire per usual.

If the quota is not feasible, try changing your selection criteria under the targets, number of respondents, or the combination of both. Still seeing your target as not feasible? Contact our help desk.

Once you have selected your targets, click “Continue” to take you to the standard Build page where you can create your questionnaire, and then launch!

Ready to put this targeting to the test? Log in now, or sign up here!

Have additional questions? Please consult our FAQs. Have even more questions? Contact our help desk team here.

Using filters in your survey not only provides a better experience for the respondent but also produces better and accurate information for your data.

When it comes to creating filters and conditions for those filters, the terminology can get a little confusing. You’ll see the words “checked, not checked, and, or.”  When reading the logic aloud it sounds grammatically incorrect which making this process a little confusing. This post exists to set the record straight.

Hover Messages for Filter Logic

CHECKED:  If the respondent selects these answers in the survey, then…

NOT CHECKED:  If the respondent does not select these answers, then…

OR:  If any of the answers ticked are / aren’t selected by the respondent, then…

AND:  If any of the answers ticked together are / aren’t selected by the respondent, then…

EXPLANATIONS AND EXAMPLES OF LOGIC

“Checked” Options

CHECKED / AND:  If all answers checked are selected by the respondent, the respondent will screen out.  In this example, if Action, or only Adventure are checked, will also screen out. If Crime is selected, then the respondent will continue.

CHECKED / OR:  If any of the checked answers are selected in the survey, the logic will trigger.  In this example, if Crime is selected and not Action and not Adventure, the respondent will be allowed to continue.

CHECKED:  If the checked answers are checked, then the action will trigger. In the below scenario, if “No” is selected by respondents in the live survey, they will screen out. 

Not Checked Options

NOT CHECKED / OR:  If any of the checked answers are not selected in the survey, then the logic will trigger.  In this example, if either Action or Adventure were not selected, the screen out logic will trigger.  The only way to continue is to have BOTH Action and Adventure selected.

NOT CHECKED / AND:  If neither Action nor Adventure are checked in the survey the respondent will screen out.  Alternatively, if only Action, or only Adventure were selected by the respondent, the respondent will continue with the survey.

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Craving more tips? We have comprehensive tutorials here.

Don’t have time to become a survey pro? Enlist ours.

Scripting surveys take time, effort, and brain power. Composing a survey questionnaire is important not only for the respondent experience, but also in order to produce the best data quality and insights.

That’s why we have over 50 survey templates that were composed by our project managers and survey questionnaire engineers ready to go for you! These templates are 100% customizable and cover a number of common survey topics.

Here’s a short list of popular survey templates:

• Customer Satisfaction survey templates for products, services, jobs, websites, or retail stores
• Academic/University survey templates for parent evaluation, university course evaluation, or overall education satisfaction
• Events or Meetings survey templates for business and event RSVPs, company meeting evaluation, meeting planning, employee exit interview, and event timing
• Human Resource survey templates including time cards, employee performance reivew for self-evaluation, andsupervisors, as well as address book updates, and lastly corporate training evaluations.
• Market Research survey templates for political public opinion, restaurant feedback for quick services and fine dining experiences
• Fun and general quizzes and survey templates including blind date, food, movie, or health

To access these templates, simply select Create Survey and select your audience. Our templates work for any audience! You’ll see we have organized our templates by category, based on standard surveys used by companies and brands throughout the industry.

Next click on the word “Templates”

Once you click into a category, we give you more specific template details. For example, if you go into Customer Satisfaction > Product/Service, you’ll see that we show you the 7 questions.

In addition, we offer templates in multiple languages, take a look at the drop down menu.

Before you commit to the template, you can click on the preview button to see how it will look to the respondent.

If you’re ready to commit, click on Use This Template, fill out any information required  like Survey Title and Company Name, and then continue onto Build Your Survey.

At this stage, you can either launch the survey as is or use our customization elements to add/remove/change questions and answers. For example, you can upload your company logo and company colors to make the survey look native to your employees for an employee satisfaction questionnaire. 

When you are satisfied with your questionnaire, click Save and then Preview the entire survey. If all is good, click on Launch!

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Craving more tips? We have comprehensive tutorials here.

Don’t have time to become a survey pro? Enlist ours.